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Our brand reimagined

A collective transformation

As we step forward, we pause to honour our past. Throughout 2023 we received feedback from kaimahi, our Kaupapa Māori Leader Rōpū and Collective CEs about our journey and our brand. Adopting a co-design process with Peer Support Workers from across the Collective we worked to review our brand. We are proud that the voices of lived experience are embedded in our reimagined brand which conveys the spirit, synergy, and beliefs of our Collective today and for the future. The vibrant voices throughout our Collective, the diversity of the whānau we support, and our commitment to whānau whakapuāwai are reflected in our new brand look and feel.

We invite you to ‘push play’ to watch the reimagined brand take shape and to share in the significance and meaning of our new brand.


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